The process & design languge of creating Domestic appliances is very different to that of consumer electronic products in that the have a longer product lifecycle - usually around 3-4 Yrs in the market before update compared to mobile phones for example that are usaully refreshed every 6-9 months. Meaning the aesthetics need to be more timeless & the styling is focused on highlighting the user benefits over competitors.
PowerLife is a Low-Mid range product & the premise of the design is to give a very capable & trusted visual language - even to the extend of improved durability. Using the following directions we aimed to provide the consumer with a very reliable tool to improve the experience of ironing their clothes.
PowerLife Rendering Visualisation of concept: Dramatic perspective & stylised visual gives the feeling of motion.
PowerLife Photography 1 The colours in the range differentiate the specifications & echo soft interior inspired accents.
PowerLife Photography 2 The semi-transparent tank is dual texured to allow the water level to be seen easily whilst also highlighting the Calc-cleaning process.
PowerLife Photography 3 Product in use image showing the confident stance of the product & the sturdy rubberised foot for superior stabilty.
Sketch exploration - Snapshot of simple mapping of concepts & visual identity
Workflow diagrams Explanation document & process tools used in the development process